De Lorenzo Novafusion Intense Red Shampoo 200ml Joico The power of a deep

The power of a deep treatment mask in a lightweight formula that doesn't weigh down strands

Elevate your hair care routine with Pure Uplift Volume Shampoo and discover the secret to voluminous

Sunflower Seed Extract helps to prevent colour being stripped from the hair

designed to provide shape to the blow wave with a bit of texture and movement

It provides long lasting protection from drying out

De Lorenzo Novafusion Intense Red Shampoo 200ml Joico The power of a deepThe De Lorenzo Novafusion Intense Red Shampoo is a coloured shampoo to add colour and keep coloured hair looking vibrant, while cleansing the hair. It works with your hair colour to help prevent colour from fading and enhance natural and colour treated hair. How to use: Apply a small amount to damp hair, lather well, and leave in for up to 5 minutes or longer for more intensity and then rinse. Use once a week in place of normal shampoo. Follow with