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The Company We Keep: Insights Into Indian Corporate Culture Porsche Design_Travel Try the exclusive Espresso CoolThere are many challenges facing business corporations today the pandemic we have barely moved on from, economic recession, rapid changes in consumer behaviour and technological and competitive disruptions. These challenges stick out like the visible tip of an iceberg, while culture, the biggest challenge, is like the slow moving, gigantic mass that lurks deep under the surface. We cannot deal sufficiently with superficial problems if we do not